Wellknown.

The press desk for founders

Press coverage, without the agency.

We find the reporters covering companies like yours, write and send three emails in your voice, and bring you the replies.

Start free Three matches to start. How it works

Campaigns

4 started this month · 11 left

Find more matches
  • Dana OkaforQueens Table · news
    Replied Nov 4
    In conversation
  • Priya VenkataramanBorough Ledger · newsletter
    2 of 3 sent · next Nov 18
    Sent
  • Marcus LindqvistKitchen Wire · podcast
    Step 1 scheduled Nov 10
    Matched
  • Ines CarvalhoAstoria Post · news
    Replied Nov 4
    Published

The tracker, as it looks on the desk. Names and outlets are fictional.

This month, in our reporter database
The Registry (Bay Area Real Estate)Millrose, New Home Co. Carve First Lots Out of $44.3MM Sunnyvale Housing Site OptionKQEDJane Kim Declares Victory in Close California Insurance Commissioner RaceThe Real Deal (South Florida)Rich forever? Why top developers, brokers are still all in Miami despite risks, challengesWSVN 7NewsHigh Pressure HelperEvanston RoundTableDistrict 65 releases another boundary proposal, shrinking Foster back to current areaThe TrilliumOntario welcomes federal budget’s economic measures, seeks ‘clarity’ on health fundingAxiosNvidia CEO called in by lawmakers over ties to alleged Chinese spyHow I Built ThisDell Computers: Michael Dell. The College Dropout Who Took on IBM (2018)PIX11'Ride out' honors teen shot to death in the BronxCBS New York6 dead, 9 injured after massive fire rips through Brooklyn residential building, FDNY saysThe San Francisco StandardThe Great Highway’s neighbors flipped and saved the park they once hatedThis Week in StartupsDid the Midterms Destroy All Hope for Data Centers? | E2360Tech.euFourthline and Veridas combine forces to take on global digital identity marketNJ.com (Business)N.J. embraced AI. Flock cameras, deepfakes and Big Tech distrust have leaders wrestling with limits.Mountain View VoiceMountain View City Council picks new city attorney, formal vote set for next weekNYC Real Estate85. J-51 Property Tax Abatement Program Returns to NYC with Benjamin Williams of Rosenberg & EstisThe Real Deal (New York)Atlas Capital snaps up Hell’s Kitchen multifamily for $142.5MLocal 10 (WPLG)Salvage crews remove wreckage from deadly Biscayne Bay helicopter crashThe Next WebAirbnb can invest in Brian Chesky’s AI lab, its quarterly filing showsVarietyTaiwan Creative Content Fest Opens as Chair Sue Wang Says ‘Culture Is Power’ Amid AI ShiftBerkeleysideWrubel takes lead from Babitt in District 1, support grows for measures U and VTechCabalMassive wants to help small businesses turn Google searches into customersCBS MiamiMother and son hospitalized after house fire in West Miami, fire officials and neighbors sayPalo Alto OnlinePalo Alto’s historic Squire House hits market for $19.9M

From your website to a reporter’s reply in five steps.

Ledgerline, Dana Okafor and Queens Table are invented; the details show the shape of the work.

  1. Profile

    Paste your website. We read it, you correct it, add the founders. Every field you fill unlocks more matches.

  2. Matches

    Named people with the reason, chosen for you from what they published this month. Not a database to search.

    Dana Okafor, Queens Table. Covers independent restaurants in Queens; last piece on small-kitchen economics after the rent rise.

  3. Campaign

    Three emails, each on a different angle, each naming a real piece they wrote. You approve all three once.

    “the software that closes 120 restaurants’ books every night”

  4. Reply

    Sent between 8 and 10 in their morning, from an address we set up in your name. A reply stops the sequence and lands in your desk.

  5. Coverage

    Paste the link, or we spot it when it runs. Confirmed pieces show on your press kit as “As seen in”.

What one match turns into.

A fictional example: Ledgerline, Dana Okafor and Queens Table are invented; the emails show the shape of a campaign.

Campaign · in conversation

Dana Okafor

Queens Table · news

Step 1 · day 0
sent Nov 3, 7:03 AM
the software that closes 120 restaurants' books every night
Your piece on the Jackson Heights bakery that replaced its accountant with a spreadsheet looked at what breaks when a trusted human role goes. Ledgerline raises the same question in Queens restaurants: it reads point-of-sale and vendor invoices and closes the books every night, so owners stop paying $600 a month for a bookkeeper who is two weeks behind.

I'm Maya Ortiz, co-founder. We launched nightly close for 120 Brooklyn and Queens restaurants this month; average close time fell from six hours a week to zero. For a longer piece I can offer the founder, a customer, and the close data. Could I send a one-page summary?

Maya

If this is not your beat, reply 'no thanks' and I will not follow up.
Step 2 · +4 business days
skipped for Nov 9, 7:00 AM
sunday nights, reclaimed
The owner of a three-location Mexican spot in Bushwick used to lose Sunday nights to receipts and bank lines. This month she got those nights back.
Step 3 · +7 business days
skipped for Nov 18, 7:00 AM
the bookkeeping tax on Queens family restaurants
A Jackson Heights arepa shop told us it now pays more for bookkeeping than for utilities.

Thread

  • You · Nov 3, 7:03 AM
    the software that closes 120 restaurants' books every night
    Your piece on the Jackson Heights bakery that replaced its accountant with a spreadsheet looked at what breaks when a trusted human role goes. Ledgerline raises the same question in Queens restaurants: it reads point-of-sale and vendor invoices and closes the books every night, so owners stop paying $600 a month for a bookkeeper who is two weeks behind.

I'm Maya Ortiz, co-founder. We launched nightly close for 120 Brooklyn and Queens restaurants this month; average close time fell from six hours a week to zero. For a longer piece I can offer the founder, a customer, and the close data. Could I send a one-page summary?

Maya

If this is not your beat, reply 'no thanks' and I will not follow up.
  • From Dana Okafor · Nov 4, 9:10 AM
    Re: the software that closes 120 restaurants' books every night
    Sure, send the one-paragraph brief. Do you have an owner I could call?
  • You · Nov 4, 10:02 AM
    Re: the software that closes 120 restaurants' books every night
    Brief attached below. Rosa Delgado runs three locations in Bushwick and is free Thursday afternoon; her number is in the brief.

For the restaurant, the shop, the seed-stage founder: businesses a reporter would cover if they knew you existed.

A restaurant owner standing at her counter

Journalists, hosts and local reporters: strong in New York and San Francisco, growing in Chicago, Miami and Toronto, plus national and trade outlets and close to a hundred shows. Our reporter database grows every night. You never see it; you see the nine to thirty people who fit you.

Not built for

  • Enterprise communications teams with a wire and an agency.
  • Buying a list.
  • Mass mail. Every email names a real piece the person wrote, or it does not go out.

A PR agency is $3,000 a month. We start at $33.

Growth is $33/mo billed yearly ($390), or $39/mo billed monthly. Plans are per company, with unlimited co-founder logins.

Free
$0
No card. Never expires.
  • Up to nine named matches as your profile completes: 3, then 6, then 9
  • Who they are, what they cover, what they just published
  • Your press kit page
  • Unlimited co-founder logins
Start free
Growth
Editor’s pick
$33/mo
Billed yearly: $390 a year. Or $39/mo billed monthly. Per company.
  • 15 new matches a month, with the reasons and the email
  • 15 campaigns a month: three emails each, written in your voice, sent from an address we set up in your name
  • Replies land in your desk; you answer from there
  • Autopilot, if you want it: up to 15 campaigns a month started for you
  • Coverage tracked and shown on your kit
Start free
Scale
$66/mo
Billed yearly: $790 a year. Or $79/mo billed monthly. Per company.
  • 30 new matches a month, with the reasons and the email
  • 30 campaigns a month: three emails each, written in your voice, sent from an address we set up in your name
  • Replies land in your desk; you answer from there
  • Autopilot, if you want it: up to 30 campaigns a month started for you
  • Coverage tracked and shown on your kit
Start free

Matches accumulate and never expire. Campaigns are monthly. A campaign whose first email bounces gives the slot back. Cancel any time; your kit and tracker stay readable.

A founder working on a laptop in her studio

Your press kit comes with it: a page a reporter can read in thirty seconds.

Built from your profile, nothing to upload, published when you say so. Confirmed coverage appears on it automatically.

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